The Digital Marketing Salary: 2023 Guide

Many digital marketing professionals have started their careers without having a college education in the present era. Based on specialized courses, like SEO, SEM, data analytics, and more, they have initiated their marketing career. However, you must know that more educational qualifications will help you command a better salary.

A paid ads specialist, however, could focus on the bottom of the funnel, where they convince customers to make a purchase. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.

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This is a competitive sector, evidenced by the average digital marketing salary in Canada. According to Statistica, Canada’s total income spent on digital advertising had surpassed 9.6 billion CAD in 2020, owing to a thriving labor market for digital marketing positions. It indicates that the good news is that the digital marketing salary in Canada is booming. Social media managers with little (less than a year) or no experience can expect to earn an average of $40,706 a year.

  • With a rapid rise in ecommerce and remote work, digital has become an overnight reality for millions of businesses.
  • If you’re contemplating a career in the digital marketing field, you’re probably interested in the salary data for this occupation.
  • Public relations managers earned the most in Virginia, with a median income of $162,720 in May 2021.
  • At the end of the day, your value will be placed on the results you can bring.
  • They must know best practices for search engine optimization (SEO).
  • However, the number of years is not the sole reason for gaining experience.

No matter what type of position you pursue within the industry, having good communication skills will be invaluable when it comes to interacting with clients and colleagues alike. Also, take note of any perks or benefits that may be included in the offer. What is the job role of a Azure Cloud Engineer This will give you an idea of how much leverage you have when negotiating. Be sure to also practice your negotiation skills before going into the interview so that you can confidently present your case and remain professional throughout the process.

The Impact of Professional Experience on Earning Potential in Digital Marketing

When negotiating your salary for a digital marketing job, it’s important to do your research. Research the company you are interviewing with and find out what the market rate is for similar positions in similar companies. Truly, digital marketing is a profitable career, as lots of companies like to hire online marketers for their businesses. Without a strong presence in the digital world, a company can never prosper. Thus, as a digital marketer, you have a chance to work with both startups and established companies.

  • Often, content strategist roles are more about big picture strategy, like the title implies, and might be more hands off, more senior, and might pay a little higher, depending on the role.
  • It’s important to note that digital marketing encompasses various roles, such as SEO specialist, social media manager, content marketer, and more, each with its own salary potential.
  • Entry-level digital marketers can expect to earn around $30k per year while senior-level roles can fetch up to $100k annually.
  • For example, in the U.S., cities on the coasts may pay more than rural towns.
  • Digital marketing specialist is a more specialized role than marketing generalist.
  • The average compensation of a content manager in the United States is $60,131 per year.

For professionals with more years of work experience, like with other digital marketing positions, the salary increases to well over $100,000 per year before any performance based bonuses. A social media manager is a person responsible for managing the social media presence of a company. The social media manager works closely with the digital marketing and content marketing managers to ensure that whatever is published on social media is aligned with the marketing goals of the company. The digital marketing salary varies from years of experience to the job location.

Digital Marketing Coordinator

According to the BLS, New York paid marketing managers the most, with a median income of $169,130 in May 2021. Public relations managers earned the most in Virginia, with a median income of $162,720 in May 2021. Even though a digital marketing degree salary is attractive, it is not the only way for marketers to earn their income and enjoy their high salaries in digital marketing.

What is the lowest digital marketing salary?

Digital Marketer salary in India ranges between ₹ 0.3 Lakhs to ₹ 9.2 Lakhs with an average annual salary of ₹ 3.0 Lakhs.

As stated by Payscale earns the average salary for a Digital Marketing Manager in Berlin, Germany of €40,370/year. A successful Digital Marketing Manager will be strategic, tactical, open minded, and creative.. The individual will have experience leading marketing campaigns across the digital landscape for brick.. This degree often requires a dissertation, which is a project that aims to fill in industry knowledge gaps through research.

FAQ about the digital marketing salary

Someone with the job title “Digital Marketer” or “Digital Marketing Specialist” is typically a digital marketing generalist. Most often, you’ll find this entry-level position at a smaller startup, or at least at a company that’s just beginning to build a marketing team. A digital marketer might become a “Digital Marketing Manager” after years of experience in the marketing field. However, if you look at average digital marketing salaries that take all these factors into account, you can still expect to earn a decent paycheck, no matter what level you’re at. Here is the experts’ take on the average digital marketing salary in the United States.

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  • Digital marketers with a wide range of skills and rich professional experience work in manager positions, and therefore their salary in digital marketing is higher.
  • The responsibilities of an affiliate marketer are to promote the affiliate program of the company.

Digital marketing specialists assist with online content creation and strategy. They must know best practices for search engine optimization (SEO). Most digital marketing jobs require basic SEO copywriting skills and foundational knowledge of coding. They often conduct basic competitor research and report their findings to directors.

How can Digital Marketing Specialists increase their salary?

The average salary for digital marketers ranges from $55K-$90K depending on their role and responsibilities within the organization. Senior-level roles tend to have higher earning potential due to the increased responsibility and expertise required. The basic pay in digital marketing depends on a variety of factors such as experience, location, and the company you work for. Generally speaking, entry-level positions typically pay around $40,000 to $50,000 per year while experienced professionals can earn up to six figures. The average salary for an entry-level Search Engine Marketing Specialist is $60,000 per year.

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